Branding and web design

Rebranding Seljalandsfoss Horizons

Seljalandsfoss Horizons

Web design
Art Direction
Brand Guidelines
Logo & Trademark

I undertook a rebranding project for Seljalandsfoss Horizons, a unique and breathtaking destination located in South Iceland. The goal was to create a more elegant and luxurious brand identity that would appeal to discerning travelers seeking a one-of-a-kind experience.

My approach focused on highlighting the natural beauty of the location while creating a sophisticated and upscale atmosphere. I designed a new visual identity that incorporated muted colors, refined typography, and sleek imagery to convey a sense of exclusivity and sophistication.

By streamlining the user experience and creating a more visually engaging website, I was able to enhance the brand's overall appeal and help it stand out in a crowded market. The result was a visually stunning and highly functional brand identity that captured the essence of Seljalandsfoss Horizons and helped it to attract a new generation of travelers looking for a truly unforgettable experience.

What We Achieved

We Achieved


Through my comprehensive rebranding effort, I developed a new visual identity that conveyed a sense of exclusivity and sophistication. The new brand identity emphasized the property's unique location and luxury amenities, including eight brand new lodges that are perfectly suited for 1-2 couples or a family of four. The lodges are located just 1 km from the famous Seljalandsfoss waterfall, offering guests breathtaking views of this natural wonder. By highlighting these unique features and amenities, I was able to transform Seljalandsfoss Horizons into a premier independent hotel brand that offers a truly unforgettable experience for guests visiting South Iceland.

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